Mercator is a leading brand specializing in high-quality protective and medical gloves that combine innovation, reliability, and comfort. The design of the GoGrip product website aimed to create a modern, interactive platform that enhances visual appeal while supporting sales.

The energetic color palette, inspired by shades of orange, green, blue, and black, symbolizes strength and modernity. Its combination with black and gray tones emphasizes professionalism, while minimalist typography with clear distinctions between headings and body text ensures readability and easy navigation. Interactive 3D models of the gloves and videos showcasing their practical applications engage users and build trust in the product. Subtle animations, such as hover effects and smooth transitions, add dynamism and highlight the product’s premium quality.

The website presents key information in an accessible way, guiding users through the decision-making process. By combining modern design, advanced technology, and a clear content strategy, the project strengthens Mercator’s position as a leader in the premium product segment.

The project was created in collaboration with handmade agency.