Details

Client

hand made Ad Agency

Scope

web design, art direction

PROJECT CONTRIBUTIONS

Copywriting, web development, brand design
and Visual content: hand made ad agency

Project Background

Hand Made is an advertising agency where I have been working since 2016, currently holding the position of Head of Digital Design. Together with Alex Polek, we were tasked with designing the company’s online portfolio as a modern website that would effectively achieve the agency’s branding and communication goals.

Our design process began with the creation of a comprehensive UX strategy, encompassing information architecture, user journeys, and intuitive navigation. In the early stages of visual design, we explored multiple initial concepts, one of which you are viewing now. This concept emphasizes bold typography, highlighting the agency’s core message, „Together,” which has been integral to the brand’s DNA since its inception.

A slightly different concept was selected for the final implementation. You can explore the detailed case study on this site as well. The final design was developed using low-code technology (Webflow) and can be viewed at hand-made.pl.

The project, built around bold brand typography and minimalism, was designed as a subtle, functional backdrop that enhances rather than competes with the agency's visual content

HEX 161515 Blue
HEX 191923
HEX 0E0E14
HEX D64E3A electric orange
HEX A43626
HEX 75261A
HEX E5E5E5 white
HEX F7F7F7
HEX FFFFFF
Poppins Light, REGULAR, semibold, bold,
explore next work

what you see? Reach out, and let's craft something together.

hello@rafwlodarczyk.com
instagram dribble behance linkedin