As the Art Director for the Nutella brand at Hand Made ad agency since 2016, I have been responsible for maintaining the visual quality of the brand’s advertising campaigns in Poland and, periodically, in the Baltic States (Lithuania, Latvia, Estonia). I also facilitated the adaptation of selected campaigns for other markets. Over the years, I have created countless graphic designs, key visuals, product labels, POS materials, social media assets, and, most notably, a variety of digital projects, including campaign landing pages for competitions.

The presented conceptual project, „Nutella Inspires,” is just one of many examples. It is built around unconventional interactions and encourages users to explore diverse ways to enjoy Nutella. This particular concept, however, was not executed in its presented form and was ultimately simplified for implementation.