LabHome, a leading brand in the pharmaceutical sector specializing in at-home diagnostic tests, sought a refreshed visual identity to reflect its innovative and consumer-focused approach. Hand Made agency’s task included updating the logo, website, and product packaging, supported by a redefined brand strategy. My role involved a comprehensive redesign of the website, combining a modern visual overhaul with usability optimization through UX processes like user journey mapping and information architecture design.

The in-house production studio created high-quality renders of all product packaging and components, elevating the project’s visual appeal. The result is a cohesive, modern solution that meets usability standards while showcasing exceptional aesthetic detail. This successful rebranding project marked the beginning of a broader collaboration, with LabHome expanding its partnership to include digital communication and print materials.