The goal was to create a fully responsive website for Phinance S.A. that meets modern UX standards, delivers visual appeal, and is SEO-optimized to achieve high search engine rankings. The project encompassed developing a high-fidelity visual concept, crafting custom micro-interactions, and building a comprehensive design kit to ensure consistency across design and development. The collaborative process with the client allowed us to address user needs effectively while meeting business and branding objectives.

The work began with a solid UX foundation, including conversion planning, user journey mapping, and information architecture design. Low-fidelity wireframes helped define structure and information hierarchy, while the final implementation focused on integrating SEO-rich content and maintaining close collaboration between design and development teams during testing to ensure the visual layer was executed flawlessly.